The Importance of SEO for Businesses

If you have a website for your business, it is almost certain that you have thought a lot about its content in order to describe your products or services well. Your objective was certainly to paint a good portrait of your company in order to answer all the questions of your potential customers. Although it is always important to present your commercial offer well to transform your visitors into customers, the most beautiful description of services will not have much effect if your target customers do not find your platform on Google and other engines. of research.

Indeed, when designing your website, did you think about people who are looking for your products or services on the Internet, but who do not know your company? Do they find you easily or does your site always appear on the second, or even worse, the third page of Google?

If your site isn't appearing on the first page of search engines, it may be time to think about SEO optimization of your online platform. The first step in SEO optimization is to determine the keywords that best describe your company, its products and services. Then, your entire website, and especially your Products or Services pages, need to be modified to integrate more of these keywords to appear more relevant to search engines. The more your website appears to be a reliable and credible reference on the subject covered by the keywords, the more it will be recognized by Google and the greater your chances of appearing in the first search results.

However, SEO is not just about using the right keywords in the right places. It is important to develop an overall digital marketing strategy that takes into account not only internal SEO, but also the technical elements essential to be appreciated by search engines like Google.

The benefits of SEO optimization

SEO optimization of your company's website leads to many benefits. Here is an overview:

• Improving your ranking in Google: by investing in SEO optimization, you increase your chances of appearing among the first search results for the main keywords describing your company, its products and its services.

• Increase in visits to your website: If your website appears among the top search results in Google, you may see an increase in visits to your platform. In fact, 50% of clicks go to the first three results and nearly 95% occur on the first page. However, it must be remembered that an increase in visits does not guarantee an increase in sales.

• Consolidation of the notoriety of your company: by improving your ranking in search engines, you consolidate the notoriety of your brand by increasing its credibility. Indeed, if your website is professional and relevant to visitors, you will increase the confidence of your potential customers and your chances of increasing your sales.

• A long-term investment: unlike Google's paid advertisements or social media campaigns whose effect is limited in time, SEO is a long-term investment that improves your company's visibility for several years. Indeed, by working in depth on the SEO optimization of your platform, you increase your chances of becoming a reliable and relevant reference in your field. The more time you take to improve your website and make it search engine friendly, the more your investment will pay off.

‍

‍

Combining SEO and Paid Digital Marketing

Unfortunately, SEO often doesn't deliver quick results. It is rather a long-term job that becomes profitable after several months of effort. On the other hand, it is very advantageous to combine SEO optimization and paid digital marketing campaigns in order to quickly increase the visibility of a business online while consolidating its credibility in the industry. Indeed, when your website appears among the first search results in addition to appearing among the advertisements offered by Google, users will be more likely to trust your company.

As you have seen, SEO is an essential marketing approach to stand out on search engines and attract more visitors (and potential customers). Luckily, LeadLion brings together many experts in digital marketing and SEO. We can help you restructure your website and create SEO optimized content to improve your ranking on search engines like Google.