Account Base Marketing

Founded in 1987, Croesus is a WealthTech offering state-of-the-art, user-friendly wealth management solutions. With over 200 employees in Montreal and Toronto, the company leverages its expertise and know-how to provide products and services that are focused on the needs of the financial services industry. Croesus wishes to develop the visibility of its brand with Scotiabank in view of an eventual tender in which Croesus wishes to participate. It is therefore important to create brand awareness across Canada at Scotiabank.

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Croesus wanted to develop brand visibility with Scotiabank in preparation for an upcoming RFP that Croesus wanted to participate in. It is therefore important to create links and start the conversation across Canada with the Scotiabank team members.

• Generate brand awareness.
• Create new connections
• Brand recognition at Scotia
• Develop a network across Canada.

As a result of our efforts, the LinkedIn profile of the Croesus representative has become ultra-connected with employees at Scotiabank.

• 12000 invitations
• 2382 new contacts at Scotia
• 301 conversations
• Increased traffic to the representative's page
• Invitation to tender

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