Roar louder, sell more
GTM agency
powered by theIA
Your partner specialized in Outbound and Inbound acquisition
82%
of buyers agree to a meeting after receiving a relevant and personalized cold email.
Cold email is the most effective channel for initiating B2B conversations — especially when it is based on precise segmentation and targeted messaging.
58%
of consumers use AI for research before interacting with a business.
Your prospects ask ChatGPT, Perplexity, Gemini, and Claude to find solutions. They make buying decisions before they even visit your website.
Outbound strategy
To start the conversation
We help SMEs generate their first opportunities, test market reaction, and structure a predictable pipeline.
ICP & Segmentation
We identify your Ideal Customer Profile precisely, who buys why, and how to reach them. Industries, personas, triggers: everything is clarified
Messaging
We build messages that capture attention and generate responses. Angles, value proposals, social proof: everything is tested in the field.
Outbound campaigns
Cold email, LinkedIn, conversational scripts: We run, test, and optimize to generate real opportunities, not just traffic
Feedback & Validation
Each response collected helps us to refine your offer-market fit, your customer language and your commercial positioning.
Full GTM Playbook
We structure your acquisition pipeline, sequences, KPIs, messaging, and scripts into a system that you can reuse to grow.
List segmentation
We build lists of prospects targeted according to your KPIs. Each contact receives a message tailored to their industry, role, and purchase triggers to maximize responses and generate conversations
Inbound strategy
combining GEO & SEO
An inbound approach that maximizes visibility, credibility and the continuous generation of opportunities on Google and AI platforms.
Full AI & SEO Audit
In-depth analysis of your current visibility on Google, ChatGPT, Perplexity, and other AI engines. Identification of all missed opportunities and competitive mapping.
Customized GEO strategy
Development of an optimized content architecture to be systematically recommended by AI engines. Privileged positioning in your sector of activity.
Modern SEO Adapted 2025
Google optimization integrating AI Overviews and new search realities. Dominating traditional results AND AI simultaneously.
AI ranking algorithm
Exclusive techniques to be cited first by ChatGPT, Perplexity, Gemini. Privileged positioning on all emerging platforms.
ISO Content Optimization
Strategic rewriting of your content so that it perfectly feeds the responses of AI engines while maintaining their traditional SEO performance.
Full ROI reporting
Detailed monitoring of your performance on Google AND AI engines. Clear metrics: traffic, AI mentions, leads generated, documented monthly ROI.
GEO vs Traditional SEO
GEO is the natural evolution of SEO. Here's why you can't be content with traditional SEO in 2025:
Aspect
GEO (Future)
Traditional SEO (Past)
Targeted Engines
Google + ChatGPT + Perplexity + Gemini + future AI engines
Google only
Visibility Objective
Be recommended directly by the AI
Appear in the results links
Classification criteria
Authority, relevance, structure for AI
Keywords, backlinks, technical SEO
Content Optimization
Structured, contextual, response-oriented
Optimized keywords, density
User behavior
Conversational questions
Keyword queries
Final result
Direct recommendation through AI
Click to your website
Strategy and Embarkation
A proven methodology that transforms your digital visibility into a sustainable competitive advantage.
1
Strategic consultation
We start with an in-depth meeting to understand your reality, goals, current customers, and challenges. This consultation allows us to align the vision and identify immediate opportunities for growth.
2
Definition of ICP and TAM
We analyze your market, segments and potential customers to define your ICP (Ideal Customer Profile) and TAM (Total Addressable Market). This step is the foundation of your strategy and ensures that every effort is aimed at the right prospects.
3
Continuous optimization
We deploy the strategy (Outbound, Inbound or GTM) according to defined priorities: messages, sequences, lists, contents, workflows. Every week, we analyze performance and adjust actions to generate more and more qualified opportunities.
What our customers think of LeadLion
We have been working with companies in several industries since 2017. Here are some of the comments we've received from loyal LeadLion customers.
Get qualified leads now!
Contact us to find out how our proven business development and appointment scheduling strategies can propel the growth of your business. Together, we attract concrete opportunities adapted to your needs.
Frequently asked questions about GTM
What is a Go-to-Market (GTM) strategy and why is it essential?
A GTM strategy defines how your business positions itself, targets its ideal customers, and generates its first opportunities. It makes it possible to avoid costly trial and error and to speed up the results.
What is the difference between an inbound GTM and an outbound GTM?
Inbound GTM attracts prospects through content, SEO, GEO and visibility.
Outbound GTM, on the other hand, initiates the conversation via cold email, LinkedIn or targeted prospecting. The two approaches are complementary and reinforce your traction.
Do we need a GTM if we are already marketing?
Yes GTM is not traditional marketing: it is a methodology for understanding your market, defining your ICP, testing your messaging and quickly generating qualified opportunities.
Does cold email still work in 2025?
Yes, as long as it is targeted, personalized and based on a good KPI. Effective cold email is based on relevance, not volume.
How do inbound and outbound work together?
Inbound reinforces your credibility and attracts prospects. The outbound will look for those who don't know you yet. Together, they create a more stable and predictable pipeline.
